A new PHILOSOPHY on BEAUTY.
A new PHILOSOPHY on BEAUTY.
A new PHILOSOPHY on BEAUTY.
A Note From Our Founder
Honestly, I’ve always been fascinated by the individual beauty of each woman — not in her most “done-up” state, but in her most stripped-down, bare, and real moment. A messy bun. Comfy clothes. A warm hug. A quiet cup of coffee. There’s something so effortlessly beautiful about a woman just being herself — unfiltered, unbothered, and completely present. That’s the kind of beauty I want to celebrate. I created SELF LEUV because I want women to unlearn everything we were told beauty should be — and remember that nothing is wrong with us. You are not something to fix. You are someone to come back to. You don’t need to change. You just need to see yourself clearly — and finally believe it. You are beautiful just the way you fucking are.
If we can't eat it, we don't use it ♡
At SELF LEUV, we believe in fewer steps, cleaner formulas, and deeper care. Every product is rooted in herbal wisdom, backed by science, and made with real intention. No chemicals. Ever. Just ingredients your body recognizes — and trusts.
Beauty that is REAL. RAW. REDIFINED.
Beauty that is REAL. RAW. REDIFINED.
OUR VALUES
At Self Fleuv, we’re not here to sell surface-level beauty. We’re here to undo the damage — physically, emotionally, and culturally. Our values? Radical honesty. Individual power. And devotion to self — not perfection. Because women don’t need more products that promise to fix them. They need rituals that remind them: you were never broken to begin with.
MORE DURABILITY, LESS:
About Us
At SELF LEUV, we believe in fewer steps, cleaner formulas, and deeper care. Every product is rooted in herbal wisdom, backed by science, and made with real intention. No chemicals. Ever. Just ingredients your body recognizes — and trusts. We use the pharmacy that God gave us: nature. Plants have always known how to heal. We’re just helping you return to that truth. We’re here to simplify your self-care rituals.Because healing shouldn’t be overwhelming. You don’t need 10 steps — just a few powerful, functional formulas that work. Our founder is professionally certified by The Herbal Academy, so every blend is crafted with deep knowledge and respect for the body. At SELF LEUV, our motto is radical transparency — and the realest intention to help you feel safe, seen, and fall back in love with your natural self. This is beauty, redefined — a return to your most raw, real, and authentic self, proud and unapologetically you.
Ingredient Integrity
Loved and trusted by more than 600 women
