A new PHILOSOPHY on BEAUTY.

A new PHILOSOPHY on BEAUTY.

A new PHILOSOPHY on BEAUTY.

A Note From Our Founder

Honestly, I’ve always been fascinated by the individual beauty of each woman — not in her most “done-up” state, but in her most stripped-down, bare, and real moment. A messy bun. Comfy clothes. A warm hug. A quiet cup of coffee. There’s something so effortlessly beautiful about a woman just being herself — unfiltered, unbothered, and completely present. That’s the kind of beauty I want to celebrate. I created SELF LEUV because I want women to unlearn everything we were told beauty should be — and remember that nothing is wrong with us. You are not something to fix. You are someone to come back to. You don’t need to change. You just need to see yourself clearly — and finally believe it. You are beautiful just the way you fucking are.

If we can't eat it, we don't use it ♡

At SELF LEUV, we believe in fewer steps, cleaner formulas, and deeper care. Every product is rooted in herbal wisdom, backed by science, and made with real intention. No chemicals. Ever. Just ingredients your body recognizes — and trusts.

Beauty that is REAL. RAW. REDIFINED.

Beauty that is REAL. RAW. REDIFINED.

OUR VALUES

At Self Fleuv, we’re not here to sell surface-level beauty. We’re here to undo the damage — physically, emotionally, and culturally. Our values? Radical honesty. Individual power. And devotion to self — not perfection. Because women don’t need more products that promise to fix them. They need rituals that remind them: you were never broken to begin with.

Seven labeled essential oil bottles arranged on a plate.

MORE DURABILITY, LESS:

About Us

At SELF LEUV, we believe in fewer steps, cleaner formulas, and deeper care. Every product is rooted in herbal wisdom, backed by science, and made with real intention. No chemicals. Ever. Just ingredients your body recognizes — and trusts. We use the pharmacy that God gave us: nature. Plants have always known how to heal. We’re just helping you return to that truth. We’re here to simplify your self-care rituals.Because healing shouldn’t be overwhelming. You don’t need 10 steps — just a few powerful, functional formulas that work. Our founder is professionally certified by The Herbal Academy, so every blend is crafted with deep knowledge and respect for the body. At SELF LEUV, our motto is radical transparency — and the realest intention to help you feel safe, seen, and fall back in love with your natural self. This is beauty, redefined — a return to your most raw, real, and authentic self, proud and unapologetically you.


Ingredient Integrity

Line drawing of a rabbit in a circle with 'Cruelty Free' text below.Line drawing of leaves in a circle with '100% Natural' text below.Recycling symbol with text 'Recyclable Packaging' below it.Icon of a flask with leaves, labeled 'Non-Toxic & Hormone Safe.'Icon of a perfume bottle with 'SYNTHETIC-FREE' text below.Line drawing of a fetus inside a heart with 'PREGNANCY-SAFE' text.Icon of hands holding a heart with text 'Small Batch & Hand-Poured'.

Loved and trusted by more than 600 women